Men are not always as keen on pushchairs as us ladies, personally my husband can’t see the difference from a £20 pushchair and a £800 pushchair. His logic is ‘Well they both have wheels?’ Maybe it’s because he isn’t the one who has to push it around every day! However, how do you get your man interested in a pushchair? If he is into cars, then the Maclaren BMW could well be a winner!
BMW meets Maclaren….
The detail that has gone into this creation is brilliant, from the ‘alloy wheels style’
Through to the BMW logo on the buckle…every little detail has been carefully thought out to do justice to both BMW and Maclaren.
The BMW Buggy will join Maclaren’s highly sought after Objects of Design collection amongst the ranks of other premium brand partners, which have included Burberry, Philippe Starck, Lacoste, Lulu Guinness and Juicy Couture. Like BMW, Maclaren has been synonymous with its history of high performance, engineering excellence and innovation for
decades. A collaboration of form and functionality, the Maclaren BMW Buggy combines luxury, elegance and sporty styling. “It’s a shame it only seats one.” Quoted and overheard by the creative teams at Maclaren including Maclaren’s own Carolyn Komminsk, Design Director for the Original British Buggy brand who oversaw this project and development in
collaboration with the BMW Lifestyle team and BMW´s brand licensing agency, Global Icons.
Not only is the actual buggy quite impressive, there is a whole host of accessories available to ‘pimp your ride’…
Suitable for babies from 6 months, the Maclaren BMW Buggy features a multiple position seat recline, custom BMW insignia buckle and a BMW interior-inspired removable seat liner. Responsibly sourced and built with an aluminium frame, sustainable and recycled material options were an integral part of the design lending the Maclaren BMW Buggy to be a fully recyclable model. Automotive styling and design touches like rear reflectors and authentic BMW-inspired wheels give this buggy a sleek look, while the lightweight chassis and easy, compact fold make it classic Maclaren.
Available in three colours; Black, Silver and Blue, the BMW Buggy sells for a recommended retail price of £285. It is currently exclusive to Harrods until the end of Feburary 2013.